Quant Marketing helps companies grow their business by making brands more relevant to consumers. So that they become customers, even advocates, which is what we think marketing is all about. That makes it sound simple. Getting it right rarely is; a lot of what we do to add value is mind-numbingly complicated. Yet it always makes common sense because most of it results from insights gained from customer data. What follows are some of the things that mark us as different from other companies with whom you can spend your marketing budget.
We’ve definitely got it! We have to have, because we believe data-driven insights lead to the most compelling customer propositions. And you can’t have data without robust IT infrastructure. We work extremely closely with a couple of global leaders in the field, developing both software and hardware. The data capture kiosks in IKEA are an example of one of these collaborations.
It’s true. Three quarters of our board used to be clients, cutting their teeth at companies including Nestlé, Renault and Barclays. Over half of our staff have worked on the client side. This gives us an edge when it comes to understanding business problems. It means we offer a wider and deeper approach. It means we really know what Customizing brands is about.
We really do: we refer to our people who deal with clients on a daily basis as Business Managers or Business Directors. We hold sales meetings, too. That’s because we’re serious about making money. We’ve yet to meet a client who doesn’t think along the same lines. And whilst we’re happy to act as our clients’ agents, we prefer to think they regard us as partners.
Shock, horror, gasp! Heresy? Whilst we embrace the significance of social networking sites in forming some opinions, we don’t believe they provide the forum for consumers to control the future of brands. Call us old fashioned, but we’ve got this hunch that while people are twittering, blogging or linking in, they’re probably not on your site (let alone in a shop buying your brand). We just think the biggest bonus the online world has already delivered is richer data, faster. Of course it allows people to choose how they receive communications, but that simply makes brand customization even easier.
Our core expertise will always be defining and solving business problems from a marketing perspective. The answers we come up with may not result in any communications at all – customizing your brand could mean selling only some lines in some shops, for example. But if communications are required we can, of course, deliver and we have a number of industry-recognised awards that testify to this.
Each of our clients has access to the board member(s) whose expertise and experience is most relevant to their business. They’ll help you create the strategy that will grow your business over the longer term. We believe this approach will also help our business grow. So to make sure our Principals are freed up to do this, we’ve created a Managing Board who not only head up the teams that will deliver your goals in the short term, but also run our business on a daily basis.
Most companies claim their people are different, we’re proud that ours are all ‘T’ shaped! People with a genuinely broad understanding of marketing, ideally with some client experience (creatives excepted, of course) yet who also possess a really focussed core discipline skill.
Our structure is geared around you to ensure you get the most from the services we offer. Our Business Managers and Directors will ‘match-up’ against your own staff, at the appropriate level. They’ll be your team’s first port of call. And they’ll make sure you get precisely the people you need to work on your business: analysts, planners, insight experts, creatives....whoever.
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