Marketing professional with specialization in customer loyalty and direct marketing with extensive experience in Retail and Financial Services sectors.
Detailed understanding of data processes from customer contact points and customer journey to data analytics and marketing campaigns. Proven expertise in utilization of customer data to deliver industry-leading ROI and measurable customer loyalty programmes.
A track record of optimizing business processes and implementing marketing initiatives from scratch within rapidly changing environments and markets.
Specialties
Loyalty and CRM, Direct Marketing, Project Management, Business Process optimization
Favourite brand and why: BMW - Sheer driving experience
Favourite colour: Purple
Favourite city: Barcelona
Favourite word: Sophisticated
Favourite film: Breakfast at Tiffanys
Favourite car: Porsche Carrera
Favourite food: oh, the choice is difficult!
Favourite team:
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