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Customer Health Check

Understanding your customer is getting more complicated as the number of data sources proliferates. Quant stays focused on making sure our clients have a simple and single view of all their data wherever it comes from. We then look behind the data to discover what is driving their customers' behaviour and deliver a range of insights for their business to act upon.

Answer the 12 questions below to identify areas where you may be able to make your marketing more effective

Please complete and click submit to send for our review or print and keep for future reference.
1. Do you know how many customers you have?
Yes No
2. How many of your customers buy from you frequently?
up to 20% between 20% and 50% between 50% and 80% over 80%
3. When was your last customer survey to find out how they feel about your brand and company?
within 12 months 12 months to 2 years more than 2 years
4. Do you currently use a systematic, defined or regular process to review the health of your customer database and track its progress?
Yes No
5. On a scale of 1-5 (1 being low) how satisfied are your customers with your after sales service?
1 2 3 4 5
6. On a scale of 1-5 (1 being low) how satisfied are your customers with your buying process?
1 2 3 4 5
7. Are you able to act on insights gained from your customers with your current processes?
Yes No
8. Do the key decision makers in your business have customer insights at their finger tips?
Yes No
9. Is the health of your customer database seen as a strategic asset of the business?
Yes No
10. On a scale of 1-5 (1 being low) how effective do you feel online surveys are in providing you with insight into your service performance?
1 2 3 4 5
11. Do you use online surveys to measure your service performance?
Yes No
12. How frequently do you listen to customer opinions of your service performance?
Never Annualy Bi-annually Quarterly Monthly Weekly Daily
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Company*
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Using the tick boxes please indicate your areas of interest.	Winning New Customers Keeping Customers Growing Loyalty Database Technologies
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