How data transformed customer experience at Rome Airport

Posted By Pinar Dost ⋅ December 20, 2018

As reversals of fortunes go, few have pulled off one as impressive as Rome’s Leonardo da Vinci-Fiumicino Airport. In 2013, the international travel hub was ranked one of the world’s worst for passenger service, while in 2018, it broke the record for the highest ever quality score for the same metric – quite the comeback.… Continue reading →

Categories: Analysis, Big Data, Customer Data, Data, Deep Learning, FastStats, Insight, Loyalty, Seize the Data

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Data in motion: What’s driving autonomous cars?

Posted By Pinar Dost ⋅ October 31, 2018

It’s pretty difficult to miss the hype and speculation around autonomous cars these days. The idea of our roads full of self-driving cars may still seem like science fiction, but as a growing number of automotive giants assure us, this reality may be closer than any of us imagine. In August, Toyota and Uber became… Continue reading →

Categories: Artificial Intelligence, autonomous cars, Data, Deep Learning, Seize the Data, Tech

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Why you might have the wrong idea about big data

Posted By Pinar Dost ⋅ September 10, 2018

Big data. You’ve certainly heard about it, but do you know the facts from the fiction? There are plenty of contradictions about what big data can and can’t do for business in terms of revealing commercial intelligence. Our infographic highlights some of the most common misconceptions. (Click on the image to find out more)

Categories: Analysis, Big Data, Blog, Customer Data, Data, Insight, Seize the Data

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hyper-personalisationHow to improve your hyper-personalisation

Posted By Pinar Dost ⋅ August 9, 2018

Hyper-personalisation – or adjusting your marketing message to appeal to individual consumer behaviours and preferences – isn’t new. Many businesses now incorporate some level of hyper-personalisation into their campaigns, such as emails encouraging customers to complete ‘abandoned basket’ purchases, or using machine learning to better understand individual customer’s likes and dislikes. However, the introduction of… Continue reading →

Categories: Analysis, CRM, Customer Data, Data Marketing, Data Processes, Loyalty, Seize the Data, Tech

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Photo by Juan Salamanca from PexelsHow data analytics comes into play at Wimbledon and the World Cup

Posted By Pinar Dost ⋅ June 15, 2018

There’s a big summer of sport ahead of us; the 2018 World Cup in Russia has just kicked off and this year’s Wimbledon tournament is just around the corner. Widely regarded as the top honours in football and tennis respectively, fans and pundits alike are gearing up to enjoy the action. Although they may be… Continue reading →

Categories: Analysis, Artificial Intelligence, Big Data, Chatbots, Insight, Seize the Data

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