The data behind black box insurance

Posted By Pinar Dost ⋅ October 16, 2018

It’s fair to say that big data has transformed the automotive industry in recent times. The Internet of Things (IoT) extended to cars a while ago, beginning the evolution of the automobile from manpowered vehicle capable simply of getting us from A to B, to a connected, intelligent device powered by and able to generate… Continue reading →

Categories: Big Data, Blog, Customer Data, Data Marketing, Insight, Insurance, Seize the Data

Share Button

Why you might have the wrong idea about big data

Posted By Pinar Dost ⋅ September 10, 2018

Big data. You’ve certainly heard about it, but do you know the facts from the fiction? There are plenty of contradictions about what big data can and can’t do for business in terms of revealing commercial intelligence. Our infographic highlights some of the most common misconceptions. (Click on the image to find out more)

Categories: Analysis, Big Data, Blog, Customer Data, Data, Insight, Seize the Data

Share Button

Supercharging your social media marketing with Apteco Marketing Suite

Posted By Sam Cornick ⋅ March 23, 2018

As one of the CRM tools we use to derive meaningful insights from our customers’ data, Apteco Marketing Suite has a powerful set of capabilities. We’ve already looked at two of the products within the marketing suite; the data visualisation functionality of Faststats and the campaign planning proficiencies of Peoplestage. Now, rather than focusing on… Continue reading →

Categories: Blog, CRM Tools, Seize the Data

Share Button

Building Customer Loyalty with Hyper-personalisation

Posted By Sam Cornick ⋅ November 21, 2017

Back in May, we looked at in-store customisation and how high-street retailers are developing ever-more sophisticated techniques to give their customers a unique shopping experience. Now, we want to shift the focus to the growing area of hyper-personalisation and its uses in marketing. Hyper-personalisation is another way to improve the customer experience (CX), and as… Continue reading →

Categories: Blog, Customer Data, Seize the Data

Share Button

What Deep Learning Means For Marketing

Posted By Michael Wall ⋅ October 11, 2017

The application of big data is enabling us to reveal deeper marketing insights all the time. Whether it’s open data revealing predictive patterns in consumer behaviour or hyper-personalisation creating a bespoke online shopping experience, big data in action is revolutionising the way we gather and act on business intelligence. This in-depth data insight is made… Continue reading →

Categories: Artificial Intelligence, Blog

Share Button