Binoculars over New YorkCreate Meaningful Insights With Discoverer

Posted By Michael Wall ⋅ August 31, 2017

Every day, big data is transforming business. Marketers are having to leverage more and more data to inform their performance reviews and campaign planning. But, while the importance of such data is clear, it can be difficult for marketers to extract the meaning they need from it. Marketers who face a lack of time, budget… Continue reading →

Categories: Blog, CRM Tools, Seize the Data

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WALLEHow Companies Are Embracing AI

Posted By Michael Wall ⋅ August 23, 2017

Think of AI and Hollywood depictions such as those in I-Robot, Westworld or Her may come to mind. But what many may not realise is that AI is already being used in several recognisable forms today. What’s more, its applications for the commercial world are predicted by many digital experts to be the next technological… Continue reading →

Categories: Artificial Intelligence, Big Data, Blog, Chatbots, Marketing, Seize the Data, Tech

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Big data at FestivalsHow Tech Is Shaping The Festival Industry

Posted By Michael Wall ⋅ July 28, 2017

For decades now, festivals have been synonymous with the summer. Revelers around the world await the start of the annual ‘festival season’ with anticipation, and in 2016, the festival industry was worth £1.1 billion to the UK economy alone (eventbrite.co.uk). Earlier this year, the UK’s largest festival marketer, Live Nation, bought the Isle of Wight… Continue reading →

Categories: Big Data, Blog, Insight, Seize the Data, Tech

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Open Chestnut Open DataGaining Insight From Open Data

Posted By Michael Wall ⋅ July 19, 2017

Open data forms a vital role in supplying the kind of factual information that keeps us up to date with the state of the world around us, informing everything from government policy to commercial enterprise. However, despite the readily accessible open data out there, many businesses may be unaware of the marketable opportunities it presents.… Continue reading →

Categories: Big Data, Blog, Seize the Data

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Open DataOur Top Open Data Sources and Datasets

Posted By Michael Wall ⋅ July 12, 2017

Big data’s power to shed light on marketing activity in the commercial sphere is undeniable. The addition and combination of various datasets can at once reveal untapped marketing trends and provide the structure for predictive modelling applications. Many organisations may already be analysing the data they themselves collect to inform their business objectives, but if that’s… Continue reading →

Categories: Big Data, Blog, Seize the Data

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