How Transport for London is using data to create a smarter city

Posted By Pinar Dost ⋅ November 14, 2018

We may be biased, but we think London is one of the best cities in the world. Our capital has been home since Quant was formed in 2000 and in that time, it’s never stopped developing, something that has no doubt helped it become one of the ‘smartest’ cities going. In fact, in 2018, London… Continue reading →

Categories: Data, Data Processes, Seize the Data, Tech

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hyper-personalisationHow to improve your hyper-personalisation

Posted By Pinar Dost ⋅ August 9, 2018

Hyper-personalisation – or adjusting your marketing message to appeal to individual consumer behaviours and preferences – isn’t new. Many businesses now incorporate some level of hyper-personalisation into their campaigns, such as emails encouraging customers to complete ‘abandoned basket’ purchases, or using machine learning to better understand individual customer’s likes and dislikes. However, the introduction of… Continue reading →

Categories: Analysis, CRM, Customer Data, Data Marketing, Data Processes, Loyalty, Seize the Data, Tech

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JS Mobile App to be introduced to scan shopping

Posted By Ihar Maraziuk ⋅ April 23, 2015

At last it looks like there is an in-store mobile application which is really useful for shoppers and it’s not predicated on “well it’s good for retailers to use in-store WiFi to make offers” and other meaningless platitudes. Sainsbury’s have announced that it is to introduce a phone app that enables customers to scan items as… Continue reading →

Categories: Blog, Brand Customization, Data Processes, Retail

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IKEA France appoints Quant to develop a new Customer Experience Kiosk

Posted By Ihar Maraziuk ⋅ March 25, 2015

Quant is happy to announce the latest addition to our IKEA family – IKEA France! We have been appointed as the Kiosk supplier for IKEA France. With 32 stores in the country IKEA France is the third biggest market according to a recent article from The Guardian. The interactive Kiosk development will allow IKEA customers to… Continue reading →

Categories: Big Data, Customer Data, Data Marketing, Data Processes, Loyalty, News, Retail, Seize the Data

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Marketers remain unsure how to leverage data

Posted By Christian Stilwell ⋅ October 15, 2013

The majority of marketing professionals remain unsure how to leverage data to their advantage, it has been claimed. Helen Crossley, who works as a measurement and insights lead for Facebook, believes that businesses may have solved the problem of storing and retrieving this data, but the ability to turn it into actionable business insights remains a… Continue reading →

Categories: Big Data, Customer Data, Data Marketing, Data Processes, Insight, Marketing, Seize the Data

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