The data behind black box insurance

Posted By Pinar Dost ⋅ October 16, 2018

It’s fair to say that big data has transformed the automotive industry in recent times. The Internet of Things (IoT) extended to cars a while ago, beginning the evolution of the automobile from manpowered vehicle capable simply of getting us from A to B, to a connected, intelligent device powered by and able to generate… Continue reading →

Categories: Big Data, Blog, Customer Data, Data Marketing, Insight, Insurance, Seize the Data

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Customer insight analytics today and tomorrow

Posted By Pinar Dost ⋅ September 27, 2018

For every type of business, understanding as much as you can about your customers is as essential today as it’s always been. Consumer needs change over time, and with the profusion of choice available in virtually every market, it’s the businesses who grasp and pre-empt what their customers want that reap the rewards. We know… Continue reading →

Categories: Big Data, CRM, Customer Data, Data Marketing, Insight, Loyalty, Marketing, Seize the Data

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hyper-personalisationHow to improve your hyper-personalisation

Posted By Pinar Dost ⋅ August 9, 2018

Hyper-personalisation – or adjusting your marketing message to appeal to individual consumer behaviours and preferences – isn’t new. Many businesses now incorporate some level of hyper-personalisation into their campaigns, such as emails encouraging customers to complete ‘abandoned basket’ purchases, or using machine learning to better understand individual customer’s likes and dislikes. However, the introduction of… Continue reading →

Categories: Analysis, CRM, Customer Data, Data Marketing, Data Processes, Loyalty, Seize the Data, Tech

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The best approaches to Omnichannel marketing

Posted By Sam Cornick ⋅ December 21, 2017

The digitisation of everyday life has led to a multichannel revolution. From web to app, social media to traditional brick and mortar shops, consumers now have a range of options and technological touchpoints through which to satisfy their shopping needs. This media convergence is now driving marketers to use an omnichannel approach; in which campaigns… Continue reading →

Categories: Data, Data Marketing, Seize the Data

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Data Sways Political VotingBig Data and UK Politics

Posted By Michael Wall ⋅ June 19, 2017

In today’s information-saturated world, data is a currency worth its weight in gold. Marketers have long-since recognised the potential treasure-trove big data represents. In the commercial sphere, using carefully mined and incredibly accurate information about consumers, marketers can create highly targeted communications offering products and services likely to appeal. And they’re not the only ones;… Continue reading →

Categories: Big Data, Blog, Data, Data Marketing

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