Karen Pflug is new CEO of Quant Marketing

Posted By Pinar Dost ⋅ June 24, 2019

We are pleased to announce that Karen Pflug will be the new CEO of Quant Marketing from 1 September 2019. She is replacing Quant’s founder Nigel Gatehouse, who left Quant Marketing in June, and Jesper Schmidt, Board Chairman of Quant Marketing and currently acting CEO. Karen will move to London for the role and joins… Continue reading →

Categories: CRM, Data, Marketing, Seize the Data

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Common marketing mistakes

Posted By Pinar Dost ⋅ June 20, 2019

Your organisation’s data is one of its most valuable assets. It takes time, effort and budget to gather databases of high-quality, GDPR-compliant consumer data – plus extra reserves of all three to maintain them – so the last thing you need is for anything to impair their worth.  Unfortunately, it’s easy to fall into the… Continue reading →

Categories: CRM, Customer Data, Data, Marketing, Seize the Data

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Meet the team: Paul Parker on data insight and analytics

Posted By Pinar Dost ⋅ April 30, 2019

Here at Quant, we pride ourselves on the talent and expertise of our team. Dedicated to finding actionable consumer data intelligence, our analysts, strategists, marketers and technologists work hard to develop solutions and get results that take our clients’ businesses forward. With so much data knowledge and innovation at our disposal, we thought it only… Continue reading →

Categories: Big Data, CRM, Data, Insight, Loyalty, Seize the Data

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The power of customer loyalty: Tesco and healthy eating

Posted By Pinar Dost ⋅ March 11, 2019

Take a look in the average person’s purse or wallet and it’s likely you’ll find at least a few branded loyalty cards. If so, it’s even more likely that one of them is a Tesco Clubcard. Since the scheme was launched in 1994, Tesco’s loyalty programme has become one of the most popular around, now… Continue reading →

Categories: Big Data, CRM, Customer Data, Data, Insight, Seize the Data

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How data transformed customer experience at Rome Airport

Posted By Pinar Dost ⋅ December 20, 2018

As reversals of fortunes go, few have pulled off one as impressive as Rome’s Leonardo da Vinci-Fiumicino Airport. In 2013, the international travel hub was ranked one of the world’s worst for passenger service, while in 2018, it broke the record for the highest ever quality score for the same metric – quite the comeback.… Continue reading →

Categories: Analysis, Big Data, Customer Data, Data, Deep Learning, FastStats, Insight, Loyalty, Seize the Data

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