Meet the team: Paul Parker on data insight and analytics

Posted By Pinar Dost ⋅ April 30, 2019

Here at Quant, we pride ourselves on the talent and expertise of our team. Dedicated to finding actionable consumer data intelligence, our analysts, strategists, marketers and technologists work hard to develop solutions and get results that take our clients’ businesses forward. With so much data knowledge and innovation at our disposal, we thought it only… Continue reading →

Categories: Big Data, CRM, Data, Insight, Loyalty, Seize the Data

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How data transformed customer experience at Rome Airport

Posted By Pinar Dost ⋅ December 20, 2018

As reversals of fortunes go, few have pulled off one as impressive as Rome’s Leonardo da Vinci-Fiumicino Airport. In 2013, the international travel hub was ranked one of the world’s worst for passenger service, while in 2018, it broke the record for the highest ever quality score for the same metric – quite the comeback.… Continue reading →

Categories: Analysis, Big Data, Customer Data, Data, Deep Learning, FastStats, Insight, Loyalty, Seize the Data

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Expanding your marketing overseas and into the unknown

Posted By Pinar Dost ⋅ December 10, 2018

The world is smaller than ever, and nowhere is this more true than in business. Communication technology and remote collaboration have made international working as straightforward as being in the same room, but despite this, a huge number of UK companies aren’t taking advantage. In fact, recent research has found that three quarters of UK… Continue reading →

Categories: Big Data, CRM, Customer Data, Data, Insight, Loyalty, Seize the Data

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Customer insight analytics today and tomorrow

Posted By Pinar Dost ⋅ September 27, 2018

For every type of business, understanding as much as you can about your customers is as essential today as it’s always been. Consumer needs change over time, and with the profusion of choice available in virtually every market, it’s the businesses who grasp and pre-empt what their customers want that reap the rewards. We know… Continue reading →

Categories: Big Data, CRM, Customer Data, Data Marketing, Insight, Loyalty, Marketing, Seize the Data

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hyper-personalisationHow to improve your hyper-personalisation

Posted By Pinar Dost ⋅ August 9, 2018

Hyper-personalisation – or adjusting your marketing message to appeal to individual consumer behaviours and preferences – isn’t new. Many businesses now incorporate some level of hyper-personalisation into their campaigns, such as emails encouraging customers to complete ‘abandoned basket’ purchases, or using machine learning to better understand individual customer’s likes and dislikes. However, the introduction of… Continue reading →

Categories: Analysis, CRM, Customer Data, Data Marketing, Data Processes, Loyalty, Seize the Data, Tech

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