Karen Pflug is new CEO of Quant Marketing

Posted By Pinar Dost ⋅ June 24, 2019

We are pleased to announce that Karen Pflug will be the new CEO of Quant Marketing from 1 September 2019. She is replacing Quant’s founder Nigel Gatehouse, who left Quant Marketing in June, and Jesper Schmidt, Board Chairman of Quant Marketing and currently acting CEO. Karen will move to London for the role and joins… Continue reading →

Categories: CRM, Data, Marketing, Seize the Data

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Common marketing mistakes

Posted By Pinar Dost ⋅ June 20, 2019

Your organisation’s data is one of its most valuable assets. It takes time, effort and budget to gather databases of high-quality, GDPR-compliant consumer data – plus extra reserves of all three to maintain them – so the last thing you need is for anything to impair their worth.  Unfortunately, it’s easy to fall into the… Continue reading →

Categories: CRM, Customer Data, Data, Marketing, Seize the Data

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Customer insight analytics today and tomorrow

Posted By Pinar Dost ⋅ September 27, 2018

For every type of business, understanding as much as you can about your customers is as essential today as it’s always been. Consumer needs change over time, and with the profusion of choice available in virtually every market, it’s the businesses who grasp and pre-empt what their customers want that reap the rewards. We know… Continue reading →

Categories: Big Data, CRM, Customer Data, Data Marketing, Insight, Loyalty, Marketing, Seize the Data

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We are hiring: Graduate Support Engineer & Support Engineer

Posted By Pinar Dost ⋅ June 7, 2018

We are now looking for: Graduate Support Engineer (0-1 year experience) Support Engineer (2+ years experience) to join our expanding development team. The successful candidates will get the chance to work with Quant’s Blue Chip clients where they will be focusing on our on-line and in-store registration systems as well as providing first line support… Continue reading →

Categories: Jobs, Marketing, Seize the Data, Tech

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Our perspective on the new style of segmentation

Posted By Thomas Hutchings ⋅ February 19, 2018

We’re used to being defined by demographic information. From census data to market research, grouping people according to their gender, age bracket, nationality, income and/or occupation is arguably the most common form of segmentation. In marketing, demographic segmentation is a tradition rooted in print media; when assessing the suitability of a publication for promotional purposes,… Continue reading →

Categories: CRM, Customer Data, Marketing

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