Customer insight analytics today and tomorrow

Posted By Pinar Dost ⋅ September 27, 2018

For every type of business, understanding as much as you can about your customers is as essential today as it’s always been. Consumer needs change over time, and with the profusion of choice available in virtually every market, it’s the businesses who grasp and pre-empt what their customers want that reap the rewards. We know… Continue reading →

Categories: Big Data, CRM, Customer Data, Data Marketing, Insight, Loyalty, Marketing, Seize the Data

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We are hiring: Graduate Support Engineer & Support Engineer

Posted By Pinar Dost ⋅ June 7, 2018

We are now looking for: Graduate Support Engineer (0-1 year experience) Support Engineer (2+ years experience) to join our expanding development team. The successful candidates will get the chance to work with Quant’s Blue Chip clients where they will be focusing on our on-line and in-store registration systems as well as providing first line support… Continue reading →

Categories: Jobs, Marketing, Seize the Data, Tech

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Our perspective on the new style of segmentation

Posted By Thomas Hutchings ⋅ February 19, 2018

We’re used to being defined by demographic information. From census data to market research, grouping people according to their gender, age bracket, nationality, income and/or occupation is arguably the most common form of segmentation. In marketing, demographic segmentation is a tradition rooted in print media; when assessing the suitability of a publication for promotional purposes,… Continue reading →

Categories: CRM, Customer Data, Marketing

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How augmented reality could create a new shopping experience

Posted By Sam Cornick ⋅ January 15, 2018

In September 2017, Apple launched iOS11 complete with ARKit – a framework that enables developers to incorporate augmented reality (AR) into their apps with ease. Before ARKit, augmented reality would have required considerable time and expense for anyone looking to use it, but iOS11 opened it up as a viable medium for businesses everywhere. Swedish… Continue reading →

Categories: AR, Marketing, Seize the Data

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WALLEHow Companies Are Embracing AI

Posted By Michael Wall ⋅ August 23, 2017

Think of AI and Hollywood depictions such as those in I-Robot, Westworld or Her may come to mind. But what many may not realise is that AI is already being used in several recognisable forms today. What’s more, its applications for the commercial world are predicted by many digital experts to be the next technological… Continue reading →

Categories: Artificial Intelligence, Big Data, Blog, Chatbots, Marketing, Seize the Data, Tech

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