The power of customer loyalty: Tesco and healthy eating

Posted By Pinar Dost ⋅ March 11, 2019

Take a look in the average person’s purse or wallet and it’s likely you’ll find at least a few branded loyalty cards. If so, it’s even more likely that one of them is a Tesco Clubcard. Since the scheme was launched in 1994, Tesco’s loyalty programme has become one of the most popular around, now… Continue reading →

Categories: Big Data, CRM, Customer Data, Data, Insight, Seize the Data

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How Netflix uses big data selectively to stream supreme

Posted By Pinar Dost ⋅ March 4, 2019

There aren’t many companies that have seen their products and services become part of international pop culture as rapidly or decisively as Netflix. The media streaming giant, which started out as a mail-order DVD rental service, has over 139 million subscribers across 190 countries at last count, and now boasts a huge collection of exclusive… Continue reading →

Categories: Big Data, Customer Data, Insight, Seize the Data

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Why you need to be data auditing

Posted By Pinar Dost ⋅ February 8, 2019

Since GDPR, businesses and consumers alike have become more aware of just how powerful personal data can be. Any organisation that uses personal information about consumers in any way needs to be ready and willing to account for it at any given time, which means taking stock of that data on a regular basis. But… Continue reading →

Categories: Seize the Data

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How data transformed customer experience at Rome Airport

Posted By Pinar Dost ⋅ December 20, 2018

As reversals of fortunes go, few have pulled off one as impressive as Rome’s Leonardo da Vinci-Fiumicino Airport. In 2013, the international travel hub was ranked one of the world’s worst for passenger service, while in 2018, it broke the record for the highest ever quality score for the same metric – quite the comeback.… Continue reading →

Categories: Analysis, Big Data, Customer Data, Data, Deep Learning, FastStats, Insight, Loyalty, Seize the Data

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Expanding your marketing overseas and into the unknown

Posted By Pinar Dost ⋅ December 10, 2018

The world is smaller than ever, and nowhere is this more true than in business. Communication technology and remote collaboration have made international working as straightforward as being in the same room, but despite this, a huge number of UK companies aren’t taking advantage. In fact, recent research has found that three quarters of UK… Continue reading →

Categories: Big Data, CRM, Customer Data, Data, Insight, Loyalty, Seize the Data

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