Connected cars: Driven by big data

Posted By Pinar Dost ⋅ July 23, 2019

In 80s TV hit, Knight Rider, KITT was an artificially aware computer in the body of a robotic Pontiac Trans Am. It was pure sci-fi fantasy at the time, but some of today’s cars are more like KITT than perhaps anyone anticipated. It might not be possible to have a full-blown conversation with a car… Continue reading →

Categories: Artificial Intelligence, Big Data, Seize the Data

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Karen Pflug is new CEO of Quant Marketing

Posted By Pinar Dost ⋅ June 24, 2019

We are pleased to announce that Karen Pflug will be the new CEO of Quant Marketing from 1 September 2019. She is replacing Quant’s founder Nigel Gatehouse, who left Quant Marketing in June, and Jesper Schmidt, Board Chairman of Quant Marketing and currently acting CEO. Karen will move to London for the role and joins… Continue reading →

Categories: CRM, Data, Marketing, Seize the Data

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Common marketing mistakes

Posted By Pinar Dost ⋅ June 20, 2019

Your organisation’s data is one of its most valuable assets. It takes time, effort and budget to gather databases of high-quality, GDPR-compliant consumer data – plus extra reserves of all three to maintain them – so the last thing you need is for anything to impair their worth.  Unfortunately, it’s easy to fall into the… Continue reading →

Categories: CRM, Customer Data, Data, Marketing, Seize the Data

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Big data’s role in the rise of DNA travel

Posted By Pinar Dost ⋅ May 22, 2019

When New York native, Rondel Holder, discovered that much of his ethnic background could be traced back to Togo and Benin, his next move was to book a trip to Africa to see the countries for himself. He’s one of a rapidly-growing group of travellers taking ‘heritage’ or ‘DNA travel’ holidays, a new type of… Continue reading →

Categories: Seize the Data

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The Royal Baby and how big data is there for new parents

Posted By Pinar Dost ⋅ May 8, 2019

The world has just welcomed a new baby boy to the Royal Family. HRH Prince Harry and Meghan, the Duke and Duchess of Sussex, have become first-time parents to Archie Harrison Mountbatten-Windsor. Baby Sussex is sure to be one of the most high-profile new arrivals this year, but they certainly won’t be the only one… Continue reading →

Categories: Big Data, Insight, Seize the Data

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